This is not why marketing budgets are up while sales are down (this also depends on what sort of biz you're talking about.) An ad is a salesman in a letter, a video, an image -- whatever. Marketing is about positioning your salesmen (or ads) so they can better succeed at conversion.
Your broader point about no one willing to take no for an answer is true...And also indicative of the true problem: The people marketing generally have no idea what they're doing in terms of marketing itself. This is also true with salespeople -- if you have a good salesman for the right business, this is a huge benefit. But most salespeople are bad at their job. Same with most marketers.
BTW the best marketers are and always have been mavericks -- and have always been pretty damn good at sales as well (this is probably an understatement). I've never met a good marketer who at least did not understand AND respect the sales part of the process. This is because the two parts work together. Customer service is included in this too...The problem has nothing to do with marketing itself, advertising itself, business itself.
"A salesman wants what’s best for you and for him. Someone in marketing doesn’t care about you so long as you buy their trash."
This is...ridiculous. There are many salespeople and marketers who don't care. They generally fail or self-destruct in some other way. There are also many salespeople and marketers who believe and trust that their deliverable will improve the lives of the customer. These are people who generally perform better -- because this sort of attitude is "felt" through all parts of the marketing and sales process.
A true problem might be that people want things that destroy them. Another true problem might be that the general market trends are influenced by mega-corporations/governments/ghouls so that certain types of desires are fostered. Every business rides these trends (either with or against -- you understand!)
The ideas you write about are very common in these online spheres at the moment. Such is life. The idea of consumption being a devil. And yet consumption is the mechanism that all men use to change. If you consume the Bible, you will change. If you consume pornography, you will change. Consumption is neutral. Consumption is also one of the hardest challenges that a marketer faces -- considering that most customers do not consume what they buy. (Yes, these things are tracked and the numbers are shocking. Most books are not read. Most games are not played. And even a lot of food is thrown away...)
The problem is not consumption. The problem *might* be quality of consumption. And this does not mean the thing being consumed. This means the mechanism and process through which the person is consuming whatever they are consuming. People have little taste and little sense.
But I speak on deaf ears -- do I not? You will tell me that this problem I speak of is something else. That men have been shaped into these senseless things. I tell you it is likely true that men have forever lacked sense.
You believe what you believe...and so too do these online spheres...without even knowing the game. The game is unfortunately being won by some rather senseless people. And yet, it is a little amusing. Perhaps it is only senseless on this side of the view. Perhaps if I step over -- ah, what wonders on that side of the tracks? And then look how kind they are, how cheerful, to someone who has shown they know the game.
No, this is not truly my position. But perhaps it is? I'm not sure myself. You see, *I do not even know the game...*
This is not why marketing budgets are up while sales are down (this also depends on what sort of biz you're talking about.) An ad is a salesman in a letter, a video, an image -- whatever. Marketing is about positioning your salesmen (or ads) so they can better succeed at conversion.
Your broader point about no one willing to take no for an answer is true...And also indicative of the true problem: The people marketing generally have no idea what they're doing in terms of marketing itself. This is also true with salespeople -- if you have a good salesman for the right business, this is a huge benefit. But most salespeople are bad at their job. Same with most marketers.
BTW the best marketers are and always have been mavericks -- and have always been pretty damn good at sales as well (this is probably an understatement). I've never met a good marketer who at least did not understand AND respect the sales part of the process. This is because the two parts work together. Customer service is included in this too...The problem has nothing to do with marketing itself, advertising itself, business itself.
"A salesman wants what’s best for you and for him. Someone in marketing doesn’t care about you so long as you buy their trash."
This is...ridiculous. There are many salespeople and marketers who don't care. They generally fail or self-destruct in some other way. There are also many salespeople and marketers who believe and trust that their deliverable will improve the lives of the customer. These are people who generally perform better -- because this sort of attitude is "felt" through all parts of the marketing and sales process.
A true problem might be that people want things that destroy them. Another true problem might be that the general market trends are influenced by mega-corporations/governments/ghouls so that certain types of desires are fostered. Every business rides these trends (either with or against -- you understand!)
The ideas you write about are very common in these online spheres at the moment. Such is life. The idea of consumption being a devil. And yet consumption is the mechanism that all men use to change. If you consume the Bible, you will change. If you consume pornography, you will change. Consumption is neutral. Consumption is also one of the hardest challenges that a marketer faces -- considering that most customers do not consume what they buy. (Yes, these things are tracked and the numbers are shocking. Most books are not read. Most games are not played. And even a lot of food is thrown away...)
The problem is not consumption. The problem *might* be quality of consumption. And this does not mean the thing being consumed. This means the mechanism and process through which the person is consuming whatever they are consuming. People have little taste and little sense.
But I speak on deaf ears -- do I not? You will tell me that this problem I speak of is something else. That men have been shaped into these senseless things. I tell you it is likely true that men have forever lacked sense.
You believe what you believe...and so too do these online spheres...without even knowing the game. The game is unfortunately being won by some rather senseless people. And yet, it is a little amusing. Perhaps it is only senseless on this side of the view. Perhaps if I step over -- ah, what wonders on that side of the tracks? And then look how kind they are, how cheerful, to someone who has shown they know the game.
No, this is not truly my position. But perhaps it is? I'm not sure myself. You see, *I do not even know the game...*